Content Day Nordic 2010-04-14

Time for an another break in the ECM history for my brief and personal comments about the Content Day or should it be ECM Suite Day.

So what to say? First of all Sylvie G had done a very good work and the arrangement was excellent. Then it’s very interesting to how determined Open Text are in there marketing of the ECM Suite. That’s the good part – now to the reflections.

There is a lot of talk about how new media and new tools affect our life - however something that hasn’t changed is the way Open Text communicate. And I hope this doesn’t sound too hard and blunt, but it’s sometimes so “unsocial”and so boooooring . Let me give an example of how one presentation was build up, step by Step.

• Step 1: My Name is X and I’m from Ottawa (That’s all).
  
• Step 2: Let me show you a nice video (taking about 5 minutes).
  
• Step 3: A go through of the Compliance Regulations in the States (ignoring the fact that Sweden, Norway, Denmark and Finland are not a part of the states)
  
• Step 4: Examples from Enron (how many times haven’t we heard that story).
  
• Step 5: 25 slides of limited interest
  
• Step 6: Questions – NO? OK – bye then.
  

Again it’s easy to be mean, grouchy and grumpy and I don’t want to be that – but is it prohibited to tell a story, communicate with the audience, interact, start a dialog or put up a fight??

A good example of communication was LaGylia Frazier and her engagement; Do you hear me? Guys do you capitalize on your content? What do you want? I have this song or that song so what do you want to hear? And yes – she was the entertainer and a dam good communicating entertainer too.

AND WHERE WAS MR CRAIG “Mr Super Confidence “ HEPBURN? Having the chance of letting 200 customers hear his wisdom – he didn’t show up and there was no information about it too? Great disappointment and i'm so sorry that i told others to go to that session to see this guy.

So what is my point? Well my point is that we should try to maximize the capabilities of our communication channels. Meeting person in real life is such a luxury, why then spoil it and just broadcast your content through powerpoints instead of creating a dialogue and interact.

So how about the Content of the Content Days? That was quite OK – everyone from Open Text is talking about the ECM Suite and every customer is still wondering what it could be.

Was it worth spending one day in my short life on this event? YES – having the chance of meeting all the very, very, very, very nice user of the Open Text products are worth millions. Everyone has so much to tell, there are so much brain-energy that you could work non-stop for a week on that.

And there was a true Halleluja moment!!! It came when I and Janne B from Skanska Sweden figured out how to use Web Content Management combined with the nStein technology to solve some of the severe content problem a company facing when communicating through different people and different external channels. I think that both of us didn’t have a single clue what we were talking about when we started however after 10 minutes of discussion we had figured it all out. This is way I attend Content Days – not to see endless series of presentations but to get new ideas and true knowledge!!!